It’s not just your brand. It’s your message.
Your business has that special something that sets you apart from your competitors. It’s always been apart of your vision as a business owner.
It’s time to bring that brand to life.
There’s a reason brands like Nike and Apple have been successful for as long as they have. It’s the ability to create an inclusive culture around their brand that leaves people with more than just a phone or running shoe.
It’s the feeling of being part of something bigger.
It’s what we like to call: Brand Culture
When you bought your first iPhone or Apple product, you didn’t just get a phone. You became what people call an Apple Person.
When you buy Nike shoes and attire, you aren’t just wearing the famous checkmark on high priced sneakers. You are doing it. Whatever that challenge is: you are facing it.
(Nike)
Like it or not, these are the cultures associated with these brands, and it’s all due to smart, and sometimes adaptive branding. Most of us are aware that each company had it’s ups and downs over the years.
But, luckily they have great brand culture, which reenforces brand loyalty.
Take your product or service and turn it into a culture your customers love. Watch how your business grows.